This medium to firm hold foam aids in color retention. This medium to firm hold foam uses a color retention formula and has excellent detangling agents, quick drying, while imparting immaculate sheen. Infused with agave nectar allows this hair taming humectant to draw water to the hair. Expect your hair to be rejuvenated and restored. This will eliminate unmanageable, frizzy, dry, or dull hair and scalp with the hydrating sugars derived from the agave and rosemary plant.